HIS FOOD PROJECT | 伊勢茶 ISE CHA

What is “ISE CHA”?: At the Edo period, Ise Jingu was a special place as the pilgrimage for the people that said “I would like to visit Ise once at least in my life”. At inn towns in Ise at that time, many travelers would quench their thirst with Ise cha which is local green tea. Ise-Jingu is located in Ise city of Mie prefecture now. It is the third largest producer of tea in Japan and one of the three major green tea producing areas. Currently, we are delivering "ISE CHA", not only to people in Japan but also to people all over the world. Please enjoy well-balanced and high-quality tea and matcha that have both mellow umami and refreshing sensation, which are produced by Hagimura seicha and Kawahara seicha.

「伊勢茶」とは: 江戸時代の人々にとって伊勢神宮への旅は「せめて一生に一度はお伊勢参り」と言われるほど特別な存在でした。伊勢の宿場で、旅人たちの喉を潤したのが伊勢茶です。
産地である三重県はお茶の生産量が全国第三位で３大緑茶産地の１つです。
いま、日本だけでなく世界中の多用な地域の人々へ”ISE CHA”をお届けすべく展開中です。生産者の萩村製茶と川原製茶の特徴でもある、まろやかなうまみと清涼感をあわせ持つバランスの良い高品質なお茶と抹茶をお楽しみください。

関東地方

中部・北陸地方

近畿・中国地方

九州・沖縄地方

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Packaging and photos by P.K.G.Tokyo
Due to the significant decline in domestic production and demand of Japanese tea, HIS has made an agreement with Mie prefecture on overseas expansion of food, and to spread the charm of Ise tea and how to enjoy it to the world. Mie is a major production area looking to expand its tea sales channels. In this project, the product was scheduled to be released in Japan last summer but the appeal of Ise tea will be offered overseas as a novelty product of the same quality as that which is sold to the domestic market. Ise tea will be widely recognized as a brand and important to the future of Japan. We will do our best to support producers who have a strong desire to expand.

特に国内の産地及び需要の減少が著しい「日本のお茶」にフォーカスし、HISはお茶の販路拡大に向けて、一大産地である三重県と「食の海外展開に係る戦略的連携協定」を締結し、海外において伊勢茶の魅力やお茶の楽しみ方を世界に提案・発信しております。本事業では当該商品が今夏に国内発売予定のところ、伊勢茶の魅力を国内市場へも海外販売されている商品と同品質の商品をノベルティとして提供し、伊勢茶ブランドが広く認められ日本の未来を切り拓く思いの強い生産者を全力で応援いたします。